Customer reviews and testimonials

"My favourite part of the tool is the fact that you can easily post on LinkedIn as well as Meta."

"The one-on-one sessions are among the best benefits, as I can get help with the issue or pain point I am having at that time from someone who has come to understand the needs and goals of my company."

"We were looking for something where we could plan ahead and post on multiple platforms without having to copy everything. It also had to be computer based, since not all is easily done on a smartphone. And as a bonus, we got some nice suggestions for posts."

"Because my time off and the busy period afterwards, I've had to miss a few webinars, but I definitely want to catch up with them soon."

"Now we know what we’re doing. We’re visible. We’re proud of how we show up. That feeling alone is worth everything."

"I'm very satisfied with the coaching. The initial phase of creating the content plan was intensive. The follow-up has remained strong and ensures timely adjustments when needed. On top of that, the coaches consistently bring fresh content ideas to the table."

"Using Willow’s built-in link tracking, Erwin and the team get real-time insights into how their content performs beyond likes and impressions. Every shared link tells a story: how many people saw it, how many clicked, and how engaged the audience really was."

"Willow has been a true partner in helping us grow our online presence. Their platform is easy to use, but what really makes the difference is the personal support. We’ve learned so much from the team and it shows in our results."

"We wanted a platform that was easy to use, helped us create structured content calendars, and allowed us to schedule and publish posts automatically. Willow gives us exactly the user-friendliness and structure we were looking for."

"The fact that it’s a Belgian company, based in Ghent, made a big difference. I prefer working with people nearby who understand the local market and mindset."

"There are several reasons why we ultimately chose Willow. On the one hand, the social media planner and dashboard with just the right features we need. On the other hand, the pricing made it possible."

"We liked that Willow’s a Flemish, Dutch-speaking company, not some big corporate tool from the US."

“Since working with Kjell at Willow, I’ve learned so much and have been able to apply it in practice. His expertise in copywriting is a huge advantage, and having a single point of contact for any issues has been incredibly helpful.”

"Willow is a great tool, but for us, the coaching really makes the difference. Not only because of the marketing know-how we gain through it, but also because it serves as a motivator to keep thinking about new posts."

"Thanks to Willow, we were able to divide the tasks more effectively among the three of us, which made the workload feel lighter and allowed us to post more consistently. In addition, the coaching and follow-up—especially in the beginning—gave us a big push to get started and stay motivated."

“I was stuck in a vicious cycle of last-minute posting. And even though we were already using Buffer, everything felt fragmented. I had no real overview and no space to think strategically.”

"The ongoing coaching and accountability make a huge difference. I still review everything, but now there’s structure and support. That’s what I was missing."

"On LinkedIn, there aren’t many professionals from our area who have NOT seen us around. Everyone has somehow heard about Red Poppy before. That’s just perfect!"

“I don’t want to spend too much time on social media, but I do enjoy writing thought-provoking posts. Willow helps me balance both.”

I'm really amazed by what Will can do. Great work. I'm looking forward to how this is going to develop in the future.

"We are happy with the efficiency of the tool and the ease-of use. Scheduling goes smoothly and Willow regularly adds new features."

"Our coach is great. She gives her unvarnished opinion and we can always spar with her. Willow is easy for content management and coaching. In addition, the pricing is very competitive."

"Willow has been a great addition to my business. It's the perfect combination of technology and the human touch to help me stand out online. The Willow team is constantly upgrading the software."

"The Willow platform is user-friendly and we save a lot of time. This way you can easily find content and inspiration to create interesting posts for your target audience."

"I have to admit, I pay more and more attention to our socials. Willow is clear, easy to use and I get good suggestive content. Also, our coach is a great help and super accessible."

Willow is a great time saver for our marketing team. Profit Matters uses Willow for a "set it and forget it" approach for all their social media channels.