.png)
.png)
3x more reach with less stress: How Bluesalt HR scaled social media with Willow
Sophie Corona is a very busy entrepreneur, managing two businesses and launching a third. Willow helps her keep track of her different social media channels and attract the right people to each business.
When time is your most limited resource, consistency is often the first thing to go. That was the case for Sophie Corona, founder of both BlueSalt HR and WhiteSpring Coaching. With six company pages to manage, plus her personal LinkedIn presence, showing up consistently online was becoming a herculean task, but not something she couldn’t manage with some support.
The challenge: No time to stay consistent
Sophie is the kind of founder who’s always in motion. Between running Bluesalt HR and WhiteSpring, her schedule was packed. She knew social media was essential to stay top-of-mind and fill roles for her clients, but the reality looked different.
Content was only going out when there was time. Planning was ad hoc. And while she had help from a copywriter for blog content, turning those ideas into consistent posts across multiple channels simply didn’t happen often enough.
The risk? Missing out on strong candidates. Letting valuable blog content go unread. Falling behind competitors who looked more “present” online.
Moving forward with a clear structure and ongoing support
Sophie turned to Willow to find more balance in her social media chaos. What stood out immediately was the combination of a smart tool and personal coaching.
She used Willow’s AI features to repurpose existing content, especially from her website and blog, and schedule it across multiple channels in one go. Willow’s team helped her plan a clear content calendar and stay accountable to it. Most importantly, Sophie wasn’t doing it alone anymore.
“The ongoing coaching and accountability make a huge difference. I still review everything, but now there’s structure and support. That’s what I was missing.”
Even with limited time, her message could now show up consistently across six business pages and her personal profile.
Sophie found more consistency and reach with less stress.
After a first successful year, Sophie and BlueSaltHR did even better in the second year. In her second year with Willow, Sophie’s content has made a real impact:
📈 Top-performing posts reached engagement rates of up to 73%.
🔗 One blog post generated 92 clicks from just 193 views, a 48% engagement rate.
💬 Multiple posts saw 60–70% engagement rates, proving that the content resonated deeply.
📣 Content is now repurposed across brands and channels, without needing to start from scratch.
📅 Posting happens consistently, even when Sophie’s busy, thanks to clear planning and accountability.
Whether it’s thought leadership, job opportunities or HR insights, Bluesalt HR is now showing up with clarity and confidence. And the results speak for themselves.
Structure leads to further growth
With two successful businesses and a clear approach to social media, Sophie found an opportunity for yet another venture. In the final quarter of 2025, she is preparing the launch of ONAH, which stands for Organisational Navigator for Automated HR.
This new AI tool tackles a major HR challenge: managing the constant influx of inbox questions. By analysing incoming messages and generating accurate, context-aware replies based on connected data, it reduces workload, increases internal client satisfaction, improves response times, and frees up valuable time for more meaningful HR work. Follow Sophie on LinkedIn for more information or contact her for a demo.
And if you need help with your social media, you can contact us :)
