How intui leverages social media to get more job applications

The challenge: Turning legal expertise into an attractive online brand

Intui, a Belgian boutique law firm specializing in corporate law, M&A, dispute resolution, and association law, has built a strong reputation for legal excellence. Their team of approximately 20 lawyers possesses deep expertise, which they regularly share on their legal M&A blog.

Despite their legal acumen, intui faced a challenge common to many law firms: establishing a structured, impactful social media presence. They recognized the importance of social media but lacked the tools and strategy to strengthen their market position as a thought leader and attractive employer on LinkedIn.

This case study explores how intui partnered with Willow to enhance brand recognition and attract top talent to the firm.

The solution: A strategic approach with Willow

At the start of 2024, intui turned to Willow to help them overcome their social media challenges. Their decision was based on:

• ‍A user-friendly social media management tool to simplify content planning, scheduling, and publishing.‍
• A dedicated social media expert to provide ongoing strategic counsel.‍
• Willow’s sector-specific experience with law firms to ensure understanding of the industry and best practices.

By providing both the right tools and expertise, Willow empowered intui to confidently build and maintain a high-impact digital presence.

The results: An established social media presence and more candidates

One year into their partnership with Willow, the impact is evident:

• Intui's posts reached more than 117,000 impressions with an engagement rate of around 10%, well above industry standards.
• More partners and associates have embraced social media, developing their personal brands while also promoting the firm.
• According to Willow's link tracking, dozens of LinkedIn posts about blog posts and webinars have generated over 20 clicks each.
• A well-balanced mix of employee-related content, industry insights, case studies, and promotional posts.
• And most importantly, a noticeable rise in job applications, with many candidates mentioning that they discovered intui through social media.

"If we look at the job applications we received last year compared to the year before, there is a huge difference. A large number of applications have come in since we got started. People tell us that they found us through social media."

Final judgment: Why law firms should take action now

Social media is no longer an optional marketing tool for law firms—it’s essential for maintaining visibility, credibility, and engagement in a competitive landscape. Firms that take a structured approach can strengthen their brand, attract top talent, and deepen client relationships. Waiting to act means missing opportunities to position your firm as a leader in the field.

With Willow, intui found the perfect balance of automation and expertise, allowing them to build a credible, authoritative digital presence—without diverting focus from their core legal work. That's why they committed for another 18 months.

Is your law firm ready to take the next step? Schedule a consultation with Willow today.