From frustration to success: high touch gave Willow a second chance. And it paid off.

For High Touch Executive Search, LinkedIn is the heartbeat of their brand. Specialising in international C-suite recruitment across the agro-food sector, they knew they had to show up consistently for their select audience. But even the most experienced firms can lose their rhythm.

Between 2020 and 2022, High Touch partnered with Willow. At the time, Wilko, the company’s founder, was driving the relationship. But the experience lacked continuity: coaches changed, the process felt disjointed, and results were hard to sustain. Eventually, the collaboration ended.

Still, the need for consistent, credible content never went away. And in late summer 2024, High Touch decided to give Willow a second chance.

Why it mattered to keep posting authentic content

In a niche industry like agro-food executive search, being visible is essential. High Touch needed to remain top of mind for a very specific group of decision-makers. Every missed opportunity to post relevant content was a risk. It meant falling behind competitors, losing credibility, and becoming forgettable.

They had tried other solutions, including a Belgian PR agency, but those turned out to be slow, expensive, and hard to maintain. The core challenge remained: how to consistently publish thoughtful content that would position them as leaders in their space.

The power of a second chance

By 2024, things were different. Willow had evolved. And so had High Touch.

Now, José, their office manager, was leading the charge. With little prior experience in social media content, she stepped into the unknown with curiosity and commitment. Backed by a new Willow team, powerful AI tools, and structured social media coaching, she quickly found her footing.

Together, they implemented what they now call “the Willow model”: a clear, repeatable content calendar designed for consistency and thought leadership. Blog posts written by external consultant Rob became the foundation. José transformed them into engaging LinkedIn content, adding her own design touches using Canva.

From unsure to unstoppable

José’s growth has been one of the most inspiring parts of this second chapter. In the beginning, she was learning everything from scratch: writing for LinkedIn, choosing visuals, and understanding what resonated.

Today, she’s confident. Her writing is sharper, her workflow faster, and her designs more polished. She’s found a rhythm that works for her and for the business. She shows up to every Willow webinar, always eager to learn more and ask questions.

And she’s not doing it alone. With Rob’s long-form content, Wilko’s strategic input, and Willow’s coaching, José has become the glue that brings it all together.

This time, it just works

The transformation wasn’t just internal. The brand is back on LinkedIn, showing up regularly with smart, relevant content. They’re building thought leadership again. They’re staying top of mind with their niche audience. And they’re doing it in a way that’s sustainable.

High Touch’s story is a reminder that the first attempt doesn’t always land. But with the right support, the right team, and a willingness to learn, a second chance can be exactly what’s needed.

By re-engaging with Willow, they didn’t just fix a broken process. They built something better.

Now, their content has rhythm. Their voice has weight. And their brand? It’s leading from the front again on LinkedIn.

Did you also have a prior experience with Willow that was underwhelming? Get in touch and let us fix it like we did for Wilko and José. We promise we’ll deliver.