.png)
.png)
How SuccesJobs posts 600+ times per year without getting distracted by social media.
Tine and Nele keep their HR business intentionally small, but their social media presence is anything but. With Willow, they manage five profiles effortlessly. In the past year, they grew their audience by 27% without wasting hours on manual scheduling.
Running SuccesJobs is a two-woman show. Tine and Nele run a successful HR company but they intentionally keep it small as they value personal service over scaling. Of course, that means they have to do everything themselves, from planning and client communication to social media.
They manage five social media profiles: personal LinkedIn accounts for both Tine and Nele, plus company pages on Facebook, Instagram, and LinkedIn. Before Willow, posting on all those platforms was a manual, repetitive, and exhausting task.
"In the past, we did everything manually. We lost a lot of time scheduling everything one by one on every channel.” Tine
The burden of staying visible
The tedious routine of logging into each platform, formatting every post individually, and getting sucked into notifications along the way was becoming a real issue for Nele and Tine.
When they started using Willow, it was a real relief. They could now multi-post across different channels and profiles without having to log in to each profile.
Thanks to Willow’s user-friendly social media platform they can show up on social media without actually having to log in to each platform.
For SuccesJobs, that meant more time to focus on clients, planning, and talking to candidates.
"It’s time-saving thanks to the multi-posting feature and the possibility to schedule content ahead for the rest of the month.” Nele
Impressive social media growth
We sometimes see that service businesses start to slack when trying to manage everything alone, but not Tine and Nele from SuccesJobs. They’ve been using Willow for 4 years now and the results keep getting better.
In the past year, their total audience grew by 27%, with over 76,000 impressions and 7,600 engagements, all thanks to showing up consistently week after week.
Over the past year, they published more than 120 posts per channel resulting in double-digit growth numbers on LinkedIn and Instagram. Even on Facebook, they’ve managed to grow their page, something very few companies manage in this day and age.
“We are happy with the efficiency of the tool and the ease-of use. Scheduling goes smoothly and Willow regularly adds new features.” Tine
One of those recent features is link tracking. It’s a very exciting feature for an HR company like SuccesJobs because it allows them to track which job posts attract the most candidates through social media. They can learn which platform and what time of message works best for them.
What's next for SuccesJobs?
Tine and Nele might start scheduling some carousels or videos through Willow to mix things up, but there’s no rush. Their current approach is working just fine for them and they don’t have to waste any time on social media. At most, they log in quickly to add a link in the comments.
SuccesJobs is the perfect example of how small teams can punch well above their weight with the right strategy and the right tools. With Willow, they reclaimed hours of their week, stayed consistent on every platform, and grew their audience without adding extra stress or distractions.
