Businesses are winning on social media with Willow.

Real people, not just logos in a grid. These are the faces behind the channels, and how they built a sustainable social media presence with Willow at their side.

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Accounting10 offices · multi-brand

How Acs Accountants manage social media for 10 offices without losing control.

Wouter Scholiers · Acs Accountants
+316%
Campus Noorderkempen
+600
New followers
Non-profit5 years on Willow

From traditional networking to 5,719 online followers for Streekfonds Oost-Vlaanderen.

Koen Brebels · Streekfonds Oost-Vlaanderen
+48%
LinkedIn engagement
543
Posts in a year
HR · CoachingMulti-brand founder

3× more reach with less stress: how Bluesalt HR scaled social with Willow.

Sophie Corona · Bluesalt HR & more
73%
Top engagement
6 + 1
Brands & profiles
HR & Recruitment5 years on Willow

From 1,500 to 5,000+ followers for P.A. Recruitment — a sustainable system.

Joyce & Michaël · P.A. Recruitment
+30%
Audience YoY
300+
Posts / year
HR & RecruitmentSolo founder

How Jan Willem van Bedaf used structure, strategy, and coaching to grow a loyal audience across LinkedIn, Instagram, and Facebook.

Jan Willem van Bedaf · Osiris Recruitment
+65%
Audience growth
+455
New followers
HR & RecruitmentBilingual · Through parental leave

How Weevo HR kept posting almost weekly, even through four months of parental leave.

Amber Wijnsouw · Weevo HR
+13.8%
Followers · 22 months
26
Posts during leave
HR & RecruitmentHigh-end consultancy

How Arjen at Introduce uses Willow to build a consistent, insight-driven LinkedIn presence.

Arjen · Introduce
9,042
LinkedIn followers
+13.7%
YoY growth
Executive Search2nd chance

From frustration to success: how High Touch gave Willow a second chance — and it paid off.

Wilko & José · High Touch Executive Search
Agro-food
International C-suite
Round 2
It clicked
ICTCOO-led

From niche to noticed — how Jackie at United Codes grew followers by 31% in a year.

Jackie McIlroy · COO, United Codes
+31%
LinkedIn followers
100+
Engaged / post
AccountingFamily-run · Recruitment

From hesitation to a thriving social presence at Godderis Accountancy.

Francky, Xander & Michelle · Godderis
127K
People reached
50
Posts in 6 months
Accounting5 years on Willow

How Carbofisc turned a free trial into a lasting multichannel strategy.

Alain Carels · Carbofisc
+10%
Audience YoY
4
Channels managed
Media · PodcastTop 10 BE business pod

How Peter Snauwaert schedules a month of social for PS:Grow in 30 minutes.

Peter Snauwaert · PS:Grow podcast
400K+
Reach on viral post
30 min
Per month of content
ICT · Multi-brand17 pages

How Fieldside boosted brand visibility across 17 social media pages — and counting.

Jeroen Pets · Fieldside
17
Pages, one platform
+19.6%
Main page audience
Wealth managementFamily-owned

What you can learn from Leo Stevens' social media investment strategy.

Jill de Ranter & Yentl · Leo Stevens
147K
Impressions · 12 mo
+142%
Engagement YoY
ConsultingTraining & events

How Bart and Wilbert use Willow to plan smarter, stay consistent, and turn personal branding into a steady growth engine.

Bart & Wilbert · mBraining Nederland
720+
Posts in a year
+41%
Reach YoY
HR & RecruitmentSolo · Medtech

How Pono's Inge Neels turned LinkedIn into a pipeline machine — viral posts over 268,000 impressions.

Inge Neels · Founder, Pono
268K
Impressions / post
91
Posts in a year
WellnessScience-led · Solo

How Nutra Health nearly doubled LinkedIn impressions by showing up weekly.

Marc Lewis · Nutra Health
+85%
Impressions / 90 days
+277%
Engagement / 30 days
HR & RecruitmentMulti-brand · 44 channels

How Farrow runs 44 social channels for a whole recruitment network.

Candy Townsend · Farrow
44
Channels live / month
5,560
Posts / 12 months
ICT · SoftwareFounded blank-slate

How Triniti Solutions found the confidence to start — then grew impressions 215% in a year.

Rick & Danny Zwart · Triniti Solutions
+215%
Impressions YoY
+235%
Engagement YoY
CybersecurityCo-founder led

How Spinae's co-founder turned LinkedIn into a new growth engine.

Stijn Boussemaere · Co-founder, Spinae
+21.74%
Company followers
1,450+
Personal LI followers
ConstructionMulti-brand · 11 locations

How Groep Verhelst runs social across multiple teams and activities.

Linda Verkempinck · Groep Verhelst
800+
Posts per year
+37%
Followers / 2 yrs
ConstructionEmployer branding

How Vulsteke doubled growth across LinkedIn, Instagram and Facebook in a year.

Annelore Verlinde · Vulsteke Commercial Buildings
+102%
Engagement YoY
+1,474
New followers
ConstructionSide-of-desk

How Novus Projects made social media manageable on a busy construction schedule.

Jay Detroyer · Novus Projects
3,018
Total followers
+443
New / 12 months
LawPartner-led

How LM&DS established itself on LinkedIn — without posting weekly.

Sven, Senne, Annelore & Nina · LM&DS
+100%
Impressions YoY
+124%
Engagement YoY
Agency17 pages · 6 brands

652,000+ impressions across six brands: how Colorclub scaled social media with Willow.

Ashley Galeyn · Colorclub
652K
Total impressions
17
Pages managed
HR & Recruitment6 years · ~100K followers

Axis Group built a social media powerhouse in six years with Willow.

Andrea Leroy · Axis Group
~100K
LinkedIn followers
19
Employee profiles connected
InsuranceSolo owner

From zero to a consistent, authentic social media presence at Verzekeringen Coenen.

Wouter Coenen · Verzekeringen Coenen
0
Starting point
Coach + AI
Support model
Real estateMulti-brand

Altro Vastgoedgroep grew engagement by 75% in a year across multiple brands.

Silke Cleys · Altro Vastgoedgroep
+75
Engagement growth
3
Channels managed
HR & RecruitmentRecruiter-led

How Enjoy Jobs doesn't have to worry about social media.

Fien Desmet · Enjoy Jobs
AI-assisted
Content sourcing
Recruiter-led
Team role
Communications100+ posts/yr

Genscom built a strong social media foundation with Willow.

Lena Raeymaekers · Genscom
100+
Posts scheduled
Coach + platform
Support model
Real estate techEmployee advocacy

How Immowi International uses employees in their multi-channel social media approach.

Anton De Clercq · Immowi International
Employee-led
Approach
Multi-channel
Focus
SoftwareEmployee advocacy

How Itineris scaled its employee advocacy program.

Jonas De Backer · Itineris
Employee advocacy
Program
Ready for more
Outlook
CoachingGlobal client base

How Jason Frazell built an online presence for his coaching business.

Jason Frazell · Jason Frazell Coaching
Global
Client base
Solo founder
Format
Financial coachingSet it & forget it

How Profit Matters builds trust on social media.

Ashley Ingle · Profit Matters
"Set & forget"
Approach
Trust-building
Focus
Sales trainingGrew through a crisis

How SalesWise continued to grow their business and socials during a crisis.

Gunter America · SalesWise
Grew visibility
Outcome
Attracted talent
Also
HR & Recruitment5 profiles · +27%

How SuccesJobs posts 600+ times per year without getting distracted by social media.

Tine Coussement · SuccesJobs
600
Posts per year
+27
Audience growth · 12 months
Software100s of posts/yr

How Testersuite doubled their output and levelled up their LinkedIn strategy.

Erwin Cammelbeeck · Testersuite
100s
Posts per year
2×
Output
Product launch0 → 1,000 followers

How Will's LinkedIn company page went from 0 to 1,000 followers in under a year.

Ludwig Dumont, Kjell Vandevyvere · Will (by Willow)
1,000
Followers · 11 months
1,100
New product users
HR & Recruitment56-week streak

How a 56-week streak leads to lasting impact on social media.

Inge Neels · Pono
56 weeks
Posting streak
Recognised expert
Reputation
HR & RecruitmentFounder-led

Red Poppy took matters into their own hands and saw better results than before.

Lies Therssen · Red Poppy
Dedicated coach
Support
Multi-channel
Growth
LawExtended partnership

Why Quinz ruled in favour of an extended social media partnership with Willow.

Thijs Vancoppernolle · Quinz
6 months
Trial period
Extended
Verdict
InsuranceWillow Create customer

How Verzekeringskantoor Coenen went from good bursts to always-on with Willow Create.

Wouter Coenen · Verzekeringskantoor Coenen
2023
Posting with Willow since
Willow Create
Upgrade
Law200+ lawyers

How 200+ lawyers use Willow to build a credible LinkedIn presence — our most-developed industry vertical.

Cresco · Quinz · and many more
200+
Lawyers coached
1 ebook
For Lawyers
★ In their own words

What it actually feels like to work with Willow.

“

My Willow is all done for the coming weeks, so I'm switching it off for now. Everything is scheduled and things can calm down a bit.

Inge Neels
Founder, Pono
“

It's easy. You know the best moments to post, everything can be set up in advance — and then you don't have to think about it anymore.

Joyce & Michaël
P.A. Recruitment
“

As a company with no real marketing experience, I have learned quite a lot from my sessions. I always come away with something actionable.

Jackie McIlroy
COO, United Codes
ACS Accountants
Quinz
Cresco
Fieldside
Weevo HR
Itineris
United Codes
Osiris Recruitment
ACS Accountants
EzwConsult
Carbofisc
Pono

+ more across the Benelux and beyond.

See your firm modelled live in a 30-minute demo.

We'll pull your firm's existing content, model one of your partners' voices, and show you what week one would look like.

“Besides the 1-on-1, my favourite part is the calendar view — that’s my daily dashboard of what’s going on and what’s upcoming.”
JM Jackie McIlroyCOO · United Codes