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9 Belgian Accounting Firms Who Create Great LinkedIn Content Consistently
Discover how top Belgian accounting firms like Godderis, Persona, and Vandelanotte are using LinkedIn to attract the right people. Learn key strategies from their posts, including sharing practical tax insights, humanizing team stories, and keeping content engaging and authentic.
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While plenty of Belgian accounting firms are active on LinkedIn, only a handful are truly making it work for them.
These accounting firms aren't necessarily the ones with massive follower counts, but what they've figured out is that success isn't about vanity metrics. It's about attracting the right connections and sparking genuine conversations. Some have modest followings but they consistently create great content that reaches the right people.
Today, we decided to spotlight a few of those accounting firms getting their LinkedIn strategy right.
Godderis Accountancy - Roeselare
In 1992, Francky Godderis started a small accounting firm in Roeselare, West Flanders, with a goal to help local entrepreneurs do more than just basic bookkeeping.
What began as a one-person operation quickly grew, adding a second office in Staden and expanding to a team of 20 specialists. They now combine tax advice with legal and strategic guidance.
Today, Godderis works with businesses at all stages, from startups to those going through transitions or expansion. They’ve earned a reputation for offering personalized advice that turns complex regulations into opportunities for growth.
After 30 years in the game, their proactive approach has made them a key player in the region's business community.
Godderis Accountancy's LinkedIn strategy
Godderis Accountancy uses LinkedIn to share clear, up-to-date tax insights and event highlights, balancing expertise with a friendly tone to connect with entrepreneurs.
They focus on straightforward explanations of tax changes rather than hard sales pitches, often tying in office milestones to strengthen community connections and encourage seminar participation.
What you can learn from Godderis Accountancy
Share quick tax insights to position your brand’s expertise. Busy professionals value digestible expertise that saves time; Godderis excels by simplifying laws into actionable tips.
Recap events vividly to extend their reach online. Events create real bonds, but recaps keep the energy alive digitally, turning attendees into advocates.
Announce your rebrand to get your community excited about the change. A new look shows you're growing, and sharing it with energy invites feedback and helps people see you in a new light. Godderis linked their rebrand to team spirit, making it something everyone could relate to.
Acs Accountants - Ravels
Wim Cornelissen took over his uncle’s small firm in Ravels on April 1, 1975, and steadily grew Acs Accountants into a 180-person team across 10 offices in Kempen and Vlaams-Brabant.
They deliver tailored accounting, tax, and strategic advice through a modern cloud platform.
The company’s staff also completes 40 hours of training each year to stay sharp, while the firm embraces sustainability with green energy and paperless processes.
Acs Accountants's LinkedIn strategy
Acs Accountants combines team successes, charity work, and practical tips on LinkedIn to showcase their energy and values. Their posts feel welcoming, balancing celebration with helpful advice to engage their audience.
What you can learn from Acs Accountants
Share important updates and regulatory changes to keep your audience informed. Use clear, concise language and provide links for further reading. Highlight any changes that directly impact your audience, like new payment policies or deadlines, to maintain relevance.
Rally around charity to make a personal connection. Sharing your support for a cause shows your values and human side, which helps build trust and deepen relationships on LinkedIn.
Celebrate milestones to boost team pride and showcase your company culture. Share the excitement of events like anniversaries, and highlight media coverage to build credibility. Use a friendly tone and include a link to keep your audience engaged.
Vandelanotte - Kortrijk
Vandelanotte started in 1948 when Roger Vandelanotte swapped teaching for accounting in Kortrijk.
His sons Koen and Hein, plus grandson Nikolas, grew it into a 700-strong team across 25 branches.
They deliver full advisory services via the myVandelanotte portal, with innovations like the 2022 ai-GUST fintech and a merger with Callens fueling client success.
Vandelanotte's LinkedIn Strategy
Vandelanotte turns LinkedIn into a lively advisory lounge, mixing sharp fiscal tips and seminar spotlights with office integrations and partnership cheers to engage entrepreneurs week after week.
They chat like friends and throw in emojis to keep it light. They mix event highlights with sneak peeks at new tools, and hashtags like #imaginemore get people sharing.
What you can learn from Vandelanotte
Recap seminars to keep event energy flowing digitally. One-off gatherings fade fast, but vivid summaries extend their impact, turning attendees into online cheerleaders.
Announce integrations to show growth. Merging offices signals stability and invites locals to connect. Vandelanotte highlighted two branches joining:
Showcase how AI tools can simplify complex tasks to attract attention and demonstrate innovation. Highlight speed, ease of use, and human support for credibility. Use a clear call to action to drive engagement and adoption.
Titeca Pro Accountants & Experts - Roeselare
Henri Titeca and Magda Deloof founded Titeca in Roeselare in 1987, redefining accounting with collaboration at its core.
They've expanded to 200 experts in 10 branches across Flanders and Hainaut, earning the Exact Cloud Award and the 2025 HR Excellence Award.
From startup plans to wealth strategies, their family-like approach fosters strong, trusting relationships that fuel long-term success for all parties involved.
Titeca Pro Accountants & Experts' LinkedIn strategy
Titeca Pro uses LinkedIn like a friendly team huddle for go-getters. They mix event invites, staff shoutouts, job openings, and eco-friendly tips to keep things fun and engaging for everyone.
What you can learn from Titeca Pro Accountants & Experts
Highlight interns to show off your team's welcoming vibe. Sharing their first days gives potential talent a glimpse of the “fun” and “friendly” culture you offer.
Rave about events to build buzz around insights. Share post-event highlights to showcase key takeaways and keep the conversation going.
Promote webinars to share expert insights and attract attendees. Highlight key takeaways, show why the topic matters, and include a clear call to action with date and registration link.
Van Looy Accountants - Ekeren
Erik Van Looy took over his dad’s bookkeeping office in Ekeren in the early 1990s.
With buddy Bart Sommen, they grew Van Looy Accountants into a 40-person team across four offices, serving 1,000+ clients with PIA Go! for starters and a handy app for live insights.
Their flat structure, buddy system, and 2024 Trends Gazellen nomination show they’re all about teamwork, speed, and a friendly, efficient approach.
Van Looy Accountants's LinkedIn strategy
Van Looy keeps LinkedIn casual and helpful, sharing tax tips and team stories like they’re conversations over coffee.
Emojis keep things light and fun. Their posts feel like friendly advice, making busy owners feel like they’re part of the team.
What you can learn from Van Looy Accountants
Highlight team journeys to make your culture stand out. Sharing real growth stories adds warmth to your feed. It also attracts talent who value that kind of support.
Break down new taxes to offer help to potential new clients. Quick guides on changes like the 2026 capital gains tax save headaches and build trust.
Celebrate awards to build excitement and draw in go-getters. Getting recognized for fast growth isn't just a pat on the back; it fires up your team and catches the eye of driven entrepreneurs who want to team up with winners.
VGD - Antwerp
VGD started in 1981 in Antwerp with a simple goal: untangle fiscal knots for entrepreneurs.
Now 280 advisors strong across eight Belgian offices and part of global Nexia (9th largest), they cover audits, tax, finance, and green subsidies.
VGD's LinkedIn strategy
VGD treats LinkedIn like a fun mixer: event invites, monthly recaps, and quirky team posts keep energy high.
Punchy questions, bright emojis, and student gigs show off their innovative side while getting people to join the conversation.
What you can learn from VGD
Recap months to turn highlights into a story. These win summaries coupled with photos keep followers in the loop and boost engagement.
Share team-building moments to showcase company culture and humanize your brand. Highlight fun, memorable activities that show your team’s personality and creativity.
Ask about pain points to start conversations about solutions. Everyday gripes open chats and position you as the solver.
Persona Accountants - Roeselare
Since its founding on June 5, 2009, in Roeselare, Persona Accountants has grown into a vital ally for SMEs in hospitality, manufacturing, and finance.
Their team offers customized accounting, tax, and legal services, from startup plans to wealth strategies.
They’re officially backed by the government’s KMO-portefeuille program (which helps clients save on advice) and belong to Belgium’s top accounting institute, so they can guide businesses step-by-step and keep growth steady in West Flanders.
Persona Accountants's LinkedIn strategy
Persona Accountants uses LinkedIn to build real connections, focusing on team stories and local sponsorships to grow trust instead of just pushing transactions.
They share updates about the team and local events to keep things warm and welcoming. They sprinkle in practical tips that get people talking and coming back.
What you can learn from Persona Accountants
Humanize hires with personal intros. People connect with people, not logos; profiling team members' lives makes your firm approachable and relatable.
Sponsor local causes to showcase shared values. Supporting community events builds credibility and opens doors for collaboration, all without pushing a sales pitch. Persona highlights their involvement to inspire others to join in.
Post seasonal updates for consistent, light engagement. A simple festive check-in keeps you visible and adds a personal touch throughout the year, matching the rhythm of everyday life to build loyalty. Persona’s short holiday posts show how to stay consistently present without effort.
die van de boekhouding - Ghent
Founded by a team set on making accounting more human and more fun, die van de boekhouding quickly turned into one of Ghent’s most talked-about firms. In just months, they built a loyal following by dropping jargon, adding humor, and speaking the same language as entrepreneurs.
die van de boekhouding’s LinkedIn Strategy
Their posts feel like conversations with real people, mixing jokes, local flavor, and genuine insights. Whether they’re announcing a new office, sharing reflections on entrepreneurship, or posting a playful job ad, every update has the same tone: confident but never corporate. With emojis, inside jokes, and direct language, they make technical topics feel personal and easy to digest, and they never forget to tie each update to a bigger message about doing accounting differently.
What You Can Learn from die van de boekhouding
Show that professionalism doesn’t mean stiffness. Their approachable, humorous tone attracts attention without sacrificing credibility. It makes people want to engage, not just scroll past.
Use milestones to strengthen your story. Sharing their move to a new office was was proof of growth, energy, and ambition.
Turn hiring posts into brand moments. Instead of generic job ads, they write clear, human invitations with attitude. It positions them as a workplace where authenticity and good vibes matter as much as experience.
SBB Accountants & Advisors - Leuven
Back in 1921, a small team in Belgium kicked off SBB as a simple accounting shop, ready to help folks sort out their books.
Over the years, it grew into Flanders' top spot for advice, adding branches one by one until it hit 27 spots close to home.
They team up with big groups like the worldwide TIAG alliance, so clients get help not just nearby but across borders too.
SBB Accountants & Advisors's LinkedIn Strategy
SBB keeps LinkedIn fresh with quick tax updates and fun team events.
They use emojis for a friendly touch, share green wins and charity nights, and promote free talks that feel helpful, not pushy.
What You Can Learn from SBB Accountants & Advisors
Address key concerns your audience faces, like legal risks or common pitfalls. Offer practical, actionable advice through a blog post, and make it easy for them to learn more by including a clear link.
Make charity fun to create real connections. A group quiz for a good cause gets laughs. It encourages people to share and shows your heart.
Share relevant industry updates or legal changes that impact your audience. Offer clear insights on how these updates affect them, and link to further reading for more details.
Key LinkedIn strategies used by these Accounting firms
Across all of these top Belgian accounting firms, three common LinkedIn strategies stand out:
- Whether it's tax tips, event recaps, or practical business advice, these firms position themselves as trusted experts by sharing valuable, easy-to-digest insights.
- From team spotlights and local sponsorships to celebrating milestones, these firms humanise their brand. Their posts go beyond business updates to share personal and community-focused stories.
- These accounting firms blend professionalism with approachability. Their content is engaging, sparking interaction and building a loyal community over time.
And there you have it! Nine Belgian accounting firms who are leading the way on LinkedIn by staying true to what matters: connecting with the right people, offering practical advice, and keeping their content consistent and engaging.
If you want to improve your LinkedIn strategy, take a note from their approach: share what’s useful, show your human side, and stay consistent.