How does the summer affect social media performance and how to stay consistent

In 2O24, many of our customers wondered if they should pause their social media in the summer.

We encouraged our customers to keep posting but we didn't have any data to back it up. Fortunately, they kept posting, so this year we did have data to analyse.

In this webinar, we explored how the summer affected LinkedIn reach and follower growth for B2B businesses in law, construction, finance and more. We followed up with some tips to stay consistent, an overview of the social media trends so far and some content ideas for the coming months.