How Triniti Solutions found the confidence to start with social media and show up consistently.

Rick and Danny Zwart co-founded Triniti Solutions to help businesses with digital solutions and powerful custom software. But as a digital-first business they were lacking a strong presence on social media.

"We were great at helping other businesses go digital," Rick says, "but our own online visibility? That was a blank page."

With no LinkedIn, Instagram or Facebook presence, Rick and Danny faced a challenge most founders know well: how to put yourself out there when you're not sure where to start with social media.

From blank pages to strong building blocks

Rick and Danny began small with three coaching sessions from Willow. They were convinced by the approach and signed up for another year. In that first period, they set up all the foundations:

• Set up all their social media pages from scratch
• Discussed basic ad strategy and how to approach visibility more broadly
• Explored marketing tactics beyond just social media posting

And perhaps most importantly: they started to understand the voice and tone that would resonate with their ideal clients.

More confidence through creative support

With everything in place, Willow and Triniti Solutions started working towards more consistency. 

Together with their coach, Rick and Danny created templates and visuals to make Triniti’s brand look polished. They learned how to write for social media and how to fine-tune their messages.

Thanks to regular feedback and encouragement from their coach, they kept the momentum going even when they got overwhelmed with projects.

"We’re not marketers, but Willow made it feel doable," Rick explains. "We got help where we needed it and learned the rest step by step."

In later stages, Triniti also started using Will, Willow’s AI assistant, to help draft engaging content. This gave Rick more freedom to focus on strategy, while still maintaining a high content standard.

Gaining visibility and a new sense of control

After a year of working with Willow, the transformation was clear:

• 5,527 impressions (+215.47%)
• 852 engagements (+235.43%)
• 58 new followers (+187.10%)

Even with a small follower count, Triniti built strong, polished social pages that reflected their professionalism and purpose. They started reaching more people and their engagement is impressive for a small page.

But for Rick, the biggest result wasn’t in the numbers, it was internal.

"Now we know what we’re doing. We’re visible. We’re proud of how we show up. That feeling alone is worth everything."

From a standing start, Triniti Solutions built an online presence that reflects their real-world professionalism and unlocked the confidence to keep going.