Organic Posting Articles from The Willow Academy

Do more followers mean more reach?

We analysed 374 LinkedIn business pages to understand the real relationship between follower count and impressions per post. The short answer: more followers help, but not as much as you'd expect.

Why law firms should post at least once per week on LinkedIn

Law firms that post every week on LinkedIn generate 18 times more impressions per post than firms that post sporadically. Here's what the data from 25 Belgian and Dutch law firms tells us.

Employee advocacy as a vital part of Payflip’s product launch as meal voucher provider

When Payflip announced itself as the next meal voucher provider in Belgium, they didn't just count on a few press releases to spread the news, but they used 29 unique voices to share it on LinkedIn. Here's what every company can learn from this brilliant example of employee advocacy.

What analysing 43,738 posts taught us about consistency on LinkedIn

We analyzed 488 LinkedIn company pages over 12 months. The answer to "how often should you post?" surprised us. We knew consistency mattered but we had no idea it was this impactful.

The best social media coaches & trainers in Belgium and the Netherlands

Looking for help to stand out on social media? Discover 12 social media coaches, from LinkedIn strategists to visual experts, who help businesses and professionals elevate their online presence, attract ideal clients, and turn engagement into growth.

How to Tag People and Companies on LinkedIn

Having problems with tagging people or organisations on LinkedIn? Here's how to tag someone in a post, a comment, and an image, both natively on LinkedIn and via social media scheduling tools.