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Organic Posting

When to post, how to post, what to post on social media, and build an engaged audience in the process.

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LinkedIn Content: What to Focus on in 2021

BY

Usman Khalil

Inform your content strategy on LinkedIn with these tips. We took a step back and looked at our LinkedIn content and advice from experts to see what we could improve.

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7 Ways to Show Gratitude on LinkedIn

BY

Magnus Dikese

Here's how to strengthen your connection with your network on LinkedIn

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The Anatomy of a Good LinkedIn post

BY

Usman Khalil

What are the essential elements of a good Linkedin post? Let's take a look at what it means to post the right way on LinkedIn.

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Organic Social Media: How to Measure Success?

BY

Usman Khalil

TL;DR Your measure of success on social media is derived from your goals as a business. Let's go a bit into detail about what that means.

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How to Create a Post from a Social Media Plan

BY

Usman Khalil

Here's how to go from your bird's eye view social media plan to a social media post in the easiest way.

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How Social Media Helps your Business Survive

BY

Usman Khalil

If you don't exist on social media, or if you don't bring your A-game, you've lost a potential customer without even entering a conversation. If you don't exist there, existing customers might get frustrated and choose your competitor who has a social presence.

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Top 5 B2B Social Media Feeds

BY

Usman Khalil

Social media is a challenge for B2B businesses. It's not always like you can hire an attractive Instagram influencer to showcase your product and generate some buzz. So it's difficult to figure out what to talk about because why would your audience be excited about what you're selling? That's the million-dollar question. And that's what these businesses have managed to succeed at.

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How to Write a Great Caption

BY

Usman Khalil

Writing captions is more a science than an art. You might be bad at it right now but it's nothing you can't learn. To use an overused cliché, it's like learning to ride a bike.

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9 Things you're Getting Wrong on your Linkedin Company Page

BY

Usman Khalil

Here's a countdown of the 9 worst mistakes to be making on Linkedin Company Pages right now.

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Should I Outsource My Social Media?

BY

Usman Khalil

Word of advice: If a social media agency/tool promises you rapid growth (grow your followers x times in a matter of days), ask a lot of questions and think long term. Will a tactic like using bots fuel your "growth" over the next 5 years?

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How to "Be Human" on Social Media

BY

Usman Khalil

"Be Human." We see this phrase thrown around all the time like its meaning is obvious. It's obviously not. Businesses still keep hiding behind big words and robotic language. It only pushes their audience further away from them. So let's break down what it means to "be human" especially on social media.

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Instagram Engagement Pods, Boon or Bane?

BY

Usman Khalil

Sounds like a great hack, right? Every post you share receiving 100 or more likes and comments? Well, it doesn’t always work like that.

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25 Ways to Repurpose Content

BY

Usman Khalil

This is a list of such content formats that you can repurpose your original content into to get more mileage out of it 🏎️.

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Belgium's most influential entrepreneurs on Instagram

BY

Ludwig Dumont

Here is the list of most influential Belgian entrepreneurs and business owners on Instagram. Oh, one last thing, to check out their account and start following them, just click on the handle and you're golden.

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Create a Social Media Plan in 5 Steps

BY

Usman Khalil

If you're already knee deep in social media designs, channels, and analytics and it's getting out of control, you've come to the right place. No pressure, but a social media plan can make or break your efforts on social media. Here's why.

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How to Set Up Google My Business from scratch

BY

Usman Khalil

An easy step-by-step guide on signing up for GMB, and setting it up from scratch.

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How to Take Advantage of the Instagram Algorithm in 2020

BY

Usman Khalil

Instagram recently answered a few questions on their Instagram story about how the algorithm works. Let's break it down so you know how you can take advantage.

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Why SMBs cannot afford to go silent in a recession

BY

Jo Detavernier

The current recession is not a time when SMBs and start-ups should cut back on marketing. Actually, those companies that can afford to do so should make use of the opportunity to increase their Share of Voice and with that their Share of Market.

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Top 2020 Digital Marketing Trends

BY

Usman Khalil

We hope these tips help you hit your targets and make it big in 2020.

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The most influential Belgian businesspeople on LinkedIn

BY

Ludwig Dumont

With the end of the year very near, we thought it made sense to compile a list of the influential Belgian entrepreneurs on the professional social network LinkedIn.

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How to Make a Great Facebook Page for Business

BY

Elisa Encina Galnares

Facebook is one of the most used social media platforms with a total of 2.38 billion users as of 31st May 2019. Just to put that into perspective, the population of the world is 7.7 billion. So the chances that your potential customers are active on Facebook are enormous.

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6 Unsaid Rules for Brands on Twitter

BY

Usman Khalil

Twitter is slightly different from your average social media platform, and it requires a slightly different approach from B2B brands.

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How to Use Social Media for Brand Awareness

BY

Elisa Encina Galnares

70% of social marketers have brand awareness as their top priority but a lot of them fall short of it because they miss these key elements in their social media strategy. Use these strategies, let us know on our social channels how well they work for you!

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What Should I Post on Social Media?

BY

Usman Khalil

Here's what you should post on social media to build on your brand, generate leads, and establish your employer brand.

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How to Make a Great Twitter Page for Business

BY

Elisa Encina Galnares

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How to Make a Great Instagram Page for Business

BY

Elisa Encina Galnares

There has never been a better time to jump on the Instagram business bandwagon.

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How Law Firms can become Accessible to Customers

BY

Usman Khalil

To a layman, the work of a lawyer is little else than a mystery. As is with expertise-driven businesses, it is difficult to explain the complexities of just what a legal or tax consultancy does.

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5 Content Trends Extracted from 772 Million Facebook posts

BY

Usman Khalil

These trends outline a clear direction for Content Strategists in small and medium businesses to get the highest bang for the buck while offering better content to their Facebook fans and followers.

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How Consultancies Should Do Social Media Marketing

BY

Usman Khalil

Consultancies are businesses built on trust, strong relationships with clients, and their expertise. B2B businesses have been successfully using social media to get the attention of their prospects and nurture leads. Here's how.

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How to Grow your Social Media Page

BY

Usman Khalil

Vouched for by experts and used to build their audience

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How to Make a Great Linkedin Page for Business

BY

Elisa Encina Galnares

Are you preparing to hire? Are your customers present on Linkedin? Do you want to build your business brand and employer brand?

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Easy Ways to Grow your Linkedin Page

BY

Usman Khalil

Implement these simple tips to grow your Linkedin company page.

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3 Social Media Mistakes & How to Avoid Them

BY

Ludwig Dumont

Did you know that over 70 million small businesses around the world are using Facebook to somehow increase awareness for their brand? Or that nearly 50% of small and medium-sized businesses that use social media have been able to hire more people due to increased demand for their product?

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How Small Businesses Can and Should Develop Thought-Leadership

BY

Steven van Kerkhoven

A strong personal brand and leading with your expertise is the way forward.

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Why your Business Needs Video

BY

Elisa Encina Galnares

Video content is still getting amazing engagement rates.

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The SMB's Guide to Hashtags

BY

Elisa Encina Galnares

How to find good hashtags to use, and how many hashtags to use on different social media platforms.