Log in
Request a demo
Willow Logo WordmarkBook Demo
Book a demo
Start free trial
Back to Course

Organic vs. Paid: The perfect combo

The best approach is to take advantage of both organic and paid in tandem to make for a robust social media strategy.
The Six Pillars
2 min read
Ludwig Dumont
Last Updated
October 22, 2021

No matter how many followers you have on social media, ultimately you’re looking to turn them into customers. However, only 1 out of every 7 social media posts should be asking people to buy from you. Any more than that and people will start to lose interest very quickly.

That’s where social media advertising comes in. Paid social media ads allow you to bring in sales by targeting the right audience.

Organic social media, on the other hand, is the social media posts you create every week to increase the size of your audience, wow them, and persuade them with great content. Same counts for people who are looking to apply for a job with you.

‍The perfect combo

Choosing to do paid social media ads without organic social media posts will hurt your business, however. People tend to trust businesses with a legitimate social media presence. People also tend to trust social media more than they trust ads.

On the flip side, if you choose to just post on social media without running ads, that’s risky too. Social media platforms now limit how many people see your content. On Facebook, just 5.2%of your followers get to see what you post. That’s just 1 in every 19 people who follow your business page. On Linkedin, the newsfeed is being taken over by ads, editorials, and Linkedin’s own product offerings instead of organic posts from businesses.

The best approach is to then take advantage of both organic and paid in tandem to make for a robust social media strategy.

Next Chapter
Social media: What it can and can't do
Go to next