It’s a question our team and I have been debating for the last few years, mainly trying to solve it as well. What is the best solution for you if you want to get your social media to an amazing level? Should you go to an agency and pay 50 to 300 euros per post? Should you hire a freelancer who can come up with a plan, organize and execute it? Or should you just pay for a tool each month to get things going yourself? The answer our team came up with is quite simple. If you or someone else isn’t willing or going to deliver on all of the 6 pillars you’re in for a disappointing ride.
Most of the agencies will do an amazing job at creatives. They will deliver stunning visuals. That’s definitely a good thing. However, they won’t be as good in understanding your specific expertise and personality. They’re also slow on quickly playing into events happening now and not tomorrow.
Freelancers will excel at and suffer from the same things as agencies. Chances are quite high they will be able to understand you and your business better. You can really build a personal connection with freelancers and that will help you to transmit your message accurately.
If you or someone else isn’t willing or going to deliver on all of the 6 pillars you’re in for a disappointing ride.
Tools can help you be more productive like following a to-do list. They can help you save time by combining all your channels in one. And they can inspire you and show you what to post and when. But just like Nike Shoes and Running Apps. You still have to do the running. But you and I both know, once you reach the 5km mark you’ll get addicted. And you feel rewarded.
The decision then lies with you, depending on how much time & effort you’re willing to invest in your business’ social media presence. If you want to do it alone, great, as long as you know you’re spending your time & effort with a focus on these 6 pillars in mind. If not, then go with an agency, freelancer, or a solution that helps you deliver on these 6 pillars.
Willow is the ultimate social media solution for busy professionals: run your socials more efficiently using our powerful platform and trust our marketing experts to tell you exactly how to do it. We’ll make sure you push through!