3 lessons that every small business and startup can learn

Recently Google joined forces with the Antwerp company, a nice validation. Curious about how a Belgian player managed to convince the American search engine giant and what exactly that means for the future of Willow, we had an enlightening conversation with founders Ludwig Dumont and Steven van Kerkhoven.

We recently added the option to work with RSS feeds to spice up your social media content. And although RSS has been around for over 20 years, it's still pretty unknown. However, it holds a lot of power to make your social media feed better. So we thought it made sense to tell you a bit more.

Google invests an unmentioned amount in the young Antwerp agency Willow to ensure that Google's products are also accessible to SMEs for efficient digital marketing.

Today marks the end of my week with the Contento crew in the United States.

Het Antwerpse Willow schreef een algoritme dat het bloggen en posten automatiseert.

You can now schedule and publish Instagram carousel posts directly from Willow. In this blog post, you'll find examples and templates to get started.

Promoting your business, your activities or yourself through social media is harder than you think. Where do you keep getting the inspiration to post regularly? And how do you create posts that do well? At Willow you already have a scheduling tool and coaching to help with that. Recently, the successful company also added a knowledge section: Willow Academy.

Originally appeared in Dutch in De Tijd.

Elke digital native heeft wel al gehoord van social media platformen zoals Buffer of Hootsuite.

Here are the best things we picked up from the various enlightening panel discussions that took place all throughout the two-day festival.

‍The game-changing Social Media Metric helps to revitalize organic social media, telling you if you post regularly enough and if you bring sufficient variation.

Hear ye! Hear ye! Contento is now Willow. I don't know if you've been catching the hints we've been dropping from time to time on social media and email, but I'm thrilled to finally share this with everyone.