In the below checklist, you will find the topics and questions you should typically consider and give thought to on a one-off basis.This brainstorming should be done at the beginning of your personal branding journey - when you first decide that you'd like to build your personal brand strategically. Once you answer the below questions for yourself, you won't necessarily need to revisit this checklist on a regular basis.
[ ] Define your target audience - who are they?
[ ] Create a persona
[ ] What are their biggest challenges and desires?
[ ] Where do they look for information?
[ ] What added value do you offer?
[ ] What draws their attention negatively?
[ ] Who do they trust?
[ ] Identify your interests
[ ] Identify problems you can solve
[ ] Research your competition
[ ] Test your niche
The below "to-do" checklist includes the first initial actionable steps that you need to take when beginning your personal branding page. The checklist is applicable for LinkedIn pages, specifically, and includes the steps that you do not want to miss! The below list is also typically a once and done checklist.
[ ] Choose a professional-looking, high quality headshot for your profile picture
[ ] Create or save a photo as your banner
[ ] Fill your 120 character limit headline with keywords
[ ] Add email address to contact info.
[ ] Specify your country, state and city on your LinkedIn profile
[ ] Personalize your URL
[ ] Talk about specific accomplishments in your 2,000 character about section
[ ] Add your current position and two past positions to your work experience
[ ] Include sample work in your media section
[ ] Choose up to 50 skills to highlight - both general and particular
[ ] Sync your address book contacts to LinkedIn to add as connections
Additionally, there are instances where you'll add an occasional one-off event. In the beginning of the month, it's important to take a look within your company and also externally as to what is going on event-wise that month. Is someone new being hired? Are there any holiday's? These would be instances where you'd want to add a once and done post to your calendar.
In the above monthly calendar, the most frequent post example is titled "Industry News". The reason that this post shows up in the calendar the most is because it is the most efficient way to push out content - it's a quick win! Ways to share industry news are to give an update about what's going on in the news or add your opinion on a trending topic.
Sharing your personal life is an important aspect of having a social media presence. In relation to growing a personal brand, the details of your life that you share can be more professional-related. A perfect & simple way to share professional, yet personal details of your daily life is to publish work life photos. So, photos with your colleagues at a team lunch. Pictures of your desk or work set-up. Photos with happy clients.
Personal testimonials are all about sharing your experiences as a professional. For example, if you are an entrepreneur, sharing stories about how you got to be where you are or talking about a hardship that you had to overcome in your journey. If you've had an important or moving talks with clients or people that you work with, share these conversations with your audience. These are perfect personal testimonials and they can be shared simply in a text-only post. You can write out a long-form written post sharing these stories.
Another simple post that can be shared via written post or with a graphic is a weekly tip. Speak regularly about the tips & tricks that you know from working how ever many years in one industry. You yourself are a valuable source of knowledge and it will only benefit you to share that knowledge with others. For example, if you are an account, there is loads of information regarding finances that you know that others have no idea about. So share what you teach your clients with your whole audience.
A question or poll is a great occasional post - it's not something to publish regularly but it's interesting from time to time. The key here is that the question you pose to your audience or poll you ask them to participate in must be compelling and well thought out.
If you produce a blog or a newsletter, then you should absolutely share this to your social media. It would be a missed opportunity to online publish the blog post or newsletter on your website. Make sure to share any blogs, newsletters, webinars, and podcasts on your social media.
The final checklist is an ongoing list of things that you should be consistently doing on a monthly basis. This is your working checklist that you should complete at the beginning of every month while organizing and strategizing for the month ahead.
[ ] Create monthly goals
[ ] Research emerging trends online
[ ] Determine what you will share
[ ] Create original content
[ ] Fill in your monthly content calendar
[ ] Track your posts and analytics
[ ] Interact with others online
[ ] Check and respond to notifications & messages - 5 minutes
[ ] Scroll through the news feed and comment on or share relevant content - 10 minutes
[ ] Post your own content on LinkedIn - 15 minutes
[ ] Monitor your mentions & engage with or re-share content mentioned in - 5 minutes
[ ] Identify new people to connect with or add existing connections - 10 minutes
[ ] Tag influencers or employees in posts - 5 minutes
[ ] Spend about 30 minutes a week engaging with other users’ content
[ ] Join and post in groups that are relevant to your industry and interests - 10 minutes
[ ] Research emerging trends online - 30 minutes
[ ] Plan out of monthly social media calendar - 2 hours
[ ] Track your post performances and analytics - 30 minutes