An introduction to personal branding
This course walks you through building a professional reputation on social media, from defining your niche to showing up consistently.
Personal Branding
2 min read
Table of contents
Six Steps to Personal Branding
Define your target audience
Choose a niche
How to represent yourself
Maximize your LinkedIn page
Deliver valuable content
Build relationships
Turn your knowledge into practice
You know you should be more visible on LinkedIn. Most professionals in accounting, legal, IT consulting, and recruitment do. But between client work, hiring, and the stuff that actually pays the bills, it keeps sliding.
This course is built for that reality. It's a step-by-step guide to building your professional reputation on social media, designed for business owners and professionals who don't have a marketing team doing it for them.
What you'll learn
The course is structured as a progression. Each chapter builds on the previous one.
Understanding the concept. What a professional reputation on social media actually is, how it works, and why it matters for your specific role: whether you're a managing partner, a solo consultant, or leading a 20-person firm.
Seeing the payoff. Concrete examples of what happens when professionals invest in how they show up online, and what it costs when they don't.
Building your strategy. A practical framework for defining your audience, picking your message, and deciding where to focus your energy before you post anything.
Defining your target audience. How to figure out exactly who you're trying to reach, and how to create a persona that makes your content sharper.
Choosing a niche. Why narrowing your focus makes you more memorable, and four steps to find the right niche for your expertise.
Creating your visual identity. How to set up your profile photo, banner, and brand colours so people recognise your content in a crowded feed.
Maximising your LinkedIn page. Eleven practical steps to turn your LinkedIn profile into a page that works for you, not just a digital CV.
Delivering valuable content. What to actually post, which formats work, and how to keep your content relevant to the audience you've defined.
Building relationships. How to turn connections into real professional relationships through engagement, commenting, and showing up for others.
Turning knowledge into practice. A 29-step checklist to take everything you've learned and put it into action, from your first profile update to your monthly content rhythm.
Who this is for
This course works best for professionals in B2B services: accountants, lawyers, IT consultants, HR firms, and similar roles across Belgium, the Netherlands, and broader Europe. If you run a firm, lead a team, or work independently and want more clients finding you instead of the other way around, you're in the right place.
No prior social media experience needed. Just a willingness to show up consistently.
Let's get started.
