Personas are fictional characters that represent your ideal customer. They are based on your target audience and have characteristics that represent your ideal customers. They’re developed based on your target audience research and will help you to understand how you can communicate in a way that connects with them.
The very first step is knowing who your customer is.
What's the difference between a persona and a target audience? A target audience is broader and describes your potential customers in a more general way. A persona involves much deeper and more detailed research. It includes:
Example of a persona:
Marc, 27, entrepreneur. Lives in London, UK. Has a business degree. Has a blog and posts tips about scaling businesses and leadership. He always follows art events in the area and participates in meetings with other people in the art niche. As Marc is working on his personal brand, he cares a lot about what people see on his social network profiles. Likes to visit museums and go for hikes in his free time. Has a rather high purchasing power.
Steve, 47, CEO of a large financial company: