We live in a very competitive world where almost everything and everyone is available online. You can Google just about anyone and you aren’t really in control of what people will find. However, the positive aspect of personal branding is that you can decide what people find about you when they look you up online. What do you want to be known for? What do you want people to remember you for? You have the ability to influence this by establishing your personal brand.
Everyone can have different goals and objectives for creating a personal brand. The main objective is to portray your professional image and skillset and lead customers towards your business. Whatever your goal is, having a strong personal brand is beneficial for different reasons:
One of the results of actively working on your personal brand is that you will grow your following and extend your network whether it is personal or professional. Over time, the effort put into your personal branding can lead to achieving a leadership position in your field of expertise. Just think about Elon Musk and Tesla, leaders in the electric car industry.