The Willow Academy

Discover how to best use social media marketing to connect with customers and generate awareness.

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Most Popular

Content Marketing

17 Online Hotspots for B2B Businesses to Find their Target Audience

BY

Usman Khalil

I've tried to add as many less known channels as I could think of so you can take advantage of them as a B2B marketer or business-owner.

Organic Posting

Should I Outsource My Social Media?

BY

Usman Khalil

Word of advice: If a social media agency/tool promises you rapid growth (grow your followers x times in a matter of days), ask a lot of questions and think long term. Will a tactic like using bots fuel your "growth" over the next 5 years?

Employer Branding

How to build an Employer Brand on Social Media

BY

Usman Khalil

Organizations that seek to hire new employees are now facing new challenges; candidates are researching their employers a lot more thoroughly to weigh their options, and the exchange of value has never been more apparent.

Organic Posting

Create a Social Media Plan in 5 Steps

BY

Usman Khalil

If you're already knee deep in social media designs, channels, and analytics and it's getting out of control, you've come to the right place. No pressure, but a social media plan can make or break your efforts on social media. Here's why.

Organic Posting

What Should I Post on Social Media?

BY

Usman Khalil

Here's what you should post on social media to build on your brand, generate leads, and establish your employer brand.

Paid Ads

5 Lead Generation Tactics that Worked for us

BY

Usman Khalil

Good lead generation requires a lot of experimentation. Here's what our experiments taught us.

Most Recent

Personal Branding

How to use your Personal Brand for Social Selling

BY

Usman Khalil

Personal branding and social selling go hand in hand. Social selling is about using the power of your personal brand interact with your prospects on social media.

Personal Branding

Generating Leads with your Personal Brand ft. Eddie Shleyner

BY

Usman Khalil

Eddie Shleyner's Wisdom of the Crowd can teach us a thing or two about the power of a personal brand.

Organic Posting

LinkedIn Content: What to Focus on in 2021

BY

Usman Khalil

Inform your content strategy on LinkedIn with these tips. We took a step back and looked at our LinkedIn content and advice from experts to see what we could improve.

Organic Posting

7 Ways to Show Gratitude on LinkedIn

BY

Magnus Dikese

Here's how to strengthen your connection with your network on LinkedIn

Paid Ads

Do Boosted LinkedIn Page Posts perform better than Sponsored Content Ads?

BY

Usman Khalil

The answer may not surprise you.

Organic Posting

The Anatomy of a Good LinkedIn post

BY

Usman Khalil

What are the essential elements of a good Linkedin post? Let's take a look at what it means to post the right way on LinkedIn.

The No-Nonsense Guide
to Social Media Success

A 6-step formula for social media success

Willow Social Media Success Book