The Willow Academy

Discover how to best use social media marketing to connect with customers and generate awareness.

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Most Popular

Content Marketing

How to use RSS for your social media

BY

Ludwig Dumont

We recently added the option to work with RSS feeds to spice up your social media content. And although RSS has been around for over 20 years, it's still pretty unknown. However, it holds a lot of power to make your social media feed better. So we thought it made sense to tell you a bit more.

Content Marketing

How to manage a small marketing budget - Advice from Seth Godin

BY

Usman Khalil

What is the best way a small business can spend it to get the most mileage out of it? We posed this question to the experts: Seth Godin, Rand Fishkin, and Louis Grenier.

Organic Posting

25 Ways to Repurpose Content

BY

Usman Khalil

This is a list of such content formats that you can repurpose your original content into to get more mileage out of it 🏎️.

Content Marketing

17 Online Hotspots for B2B Businesses to Find their Target Audience

BY

Usman Khalil

I've tried to add as many less known channels as I could think of so you can take advantage of them as a B2B marketer or business-owner.

Organic Posting

Should I Outsource My Social Media?

BY

Usman Khalil

Word of advice: If a social media agency/tool promises you rapid growth (grow your followers x times in a matter of days), ask a lot of questions and think long term. Will a tactic like using bots fuel your "growth" over the next 5 years?

Employer Branding

How to build an Employer Brand on Social Media

BY

Usman Khalil

Organizations that seek to hire new employees are now facing new challenges; candidates are researching their employers a lot more thoroughly to weigh their options, and the exchange of value has never been more apparent.

Organic Posting

How to Write a Great Caption

BY

Usman Khalil

Writing captions is more a science than an art. You might be bad at it right now but it's nothing you can't learn. To use an overused cliché, it's like learning to ride a bike.

Most Recent

Paid Ads

Do Boosted LinkedIn Page Posts perform better than Sponsored Content Ads?

BY

Usman Khalil

The answer may not surprise you.

Organic Posting

Create a Social Media Plan in 5 Steps

BY

Usman Khalil

If you're already knee deep in social media designs, channels, and analytics and it's getting out of control, you've come to the right place. No pressure, but a social media plan can make or break your efforts on social media. Here's why.

Company News

Willow Launches Social Health Score™

BY

Ilse Velema

‍The game-changing Social Media Metric helps to revitalize organic social media, telling you if you post regularly enough and if you bring sufficient variation.

Content Marketing

How to manage a small marketing budget - Advice from Seth Godin

BY

Usman Khalil

What is the best way a small business can spend it to get the most mileage out of it? We posed this question to the experts: Seth Godin, Rand Fishkin, and Louis Grenier.

Paid Ads

How to Generate Leads with Social Media

BY

Usman Khalil

Using social media for generating leads can be frustrating at times, but if you focus your energies around certain channels, experiment, and use your strengths to your advantage, it can turn into an evergreen source of high quality leads for your business.

Organic Posting

25 Ways to Repurpose Content

BY

Usman Khalil

This is a list of such content formats that you can repurpose your original content into to get more mileage out of it 🏎️.

The No-Nonsense Guide
to Social Media Success

A 6-step formula for social media success

Willow Social Media Success Book