The Willow Academy

Discover how to best use social media marketing to connect with customers and generate awareness.

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Most Popular

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Personal branding for solopreneurs: How to become top of mind

BY

Maxene Willems

‘Doing it right' on LinkedIn has many perks. From growing awareness around your company to people actually buying your product or service - throughout the whole sales funnel there are infinite opportunities for entrepreneurs. And it doesn’t have to be a struggle, nor cost a lot of time.

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Your Complete Guide to Curating Content like a Pro (With Examples)

BY

Esther Van den Eynde

Content curation is a very valuable part of your marketing strategy. It's a way to provide value to your followers while highlighting your industry expertise. Learn how to harness the power of content curation with this comprehensive guide.

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20 Actionable Tips to Maximize Your Reach on LinkedIn

BY

Esther Van den Eynde

Everyone wants their social media posts to perform well. After all, you spend your precious time on them. Knowing how the algorithm works can help ensure that your LinkedIn content gets noticed and you grow your LinkedIn page organically.

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25 Ways to Repurpose Content

BY

Usman Khalil

This is a list of such content formats that you can repurpose your original content into to get more mileage out of it 🏎️.

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Should I Outsource My Social Media?

BY

Usman Khalil

Word of advice: If a social media agency/tool promises you rapid growth (grow your followers x times in a matter of days), ask a lot of questions and think long term. Will a tactic like using bots fuel your "growth" over the next 5 years?

Employer Branding

How to build an Employer Brand on Social Media

BY

Usman Khalil

Organizations that seek to hire new employees are now facing new challenges; candidates are researching their employers a lot more thoroughly to weigh their options, and the exchange of value has never been more apparent.

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How to Write a Great Caption

BY

Usman Khalil

Writing captions is more a science than an art. You might be bad at it right now but it's nothing you can't learn. To use an overused cliché, it's like learning to ride a bike.

Most Recent

Organic Posting

Personal branding for solopreneurs: How to become top of mind with your audience

BY

Maxene Willems

‘Doing it right' on LinkedIn has many perks. From growing awareness around your company to people actually buying your product or service - throughout the whole sales funnel there are infinite opportunities for entrepreneurs. And it doesn’t have to be a struggle, nor cost a lot of time.

Organic Posting

What we learned about personal branding for HR

BY

Babette Plessers

As an HR or recruitment professional, it is important to follow thought leaders in your sector on social media. These leaders often have a strong personal brand which you can learn from. By looking at what other players in the industry do, you can pick up on important topics and trends. In this article, we discuss some thought leaders in the HR industry and their personal brands.

Organic Posting

Why Personal Branding is important for Consultants

BY

Chloë De Raedt

Consulting has the reputation of being time-consuming. Therefore consultants usually don’t have a lot of time to focus on their marketing plan. Even though marketing is the best way to attract more and especially the right type of clients. In this blog, we discuss the (important) role of personal branding and outline how social media relates to that.

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What to post on social media to get your job vacancies filled.

BY

Babette Plessers

Social media channels that resemble a job board like Monster or CareerBuilder, are not the way to go. Only a fraction of your following, let's say 1%, is looking for a new opportunity. So, how to connect with the other 99% and gain visibility in their network?

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How Senior Marketers can reduce Social Media Clutter

BY

Chloë De Raedt

Have you been working as a marketeer for a few decades? Were you born in a time when the worldwide web didn’t even exist yet, let alone social media? Then you might find it very difficult to stay on top of social media, with so many aspects that seem to be continuously changing. But no worries, we are here to help you out!

Organic Posting

The Office Manager's guide to juggling social media

BY

Babette Plessers

A busy office manager can hardly find the time to manage social media accounts on top of their day-to-day job. Here are some tips to save as much time as possible.

Organic Posting

9 Entrepreneurs to Watch: Start-up Edition

BY

Esther Van den Eynde

Entrepreneurs deserve to be put in the spotlight. On today's agenda aren't Bill Gates or Elon Musk, but promising start-up companies from Belgium targeting SMEs and companies with their clever solutions.

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