Reviews are a form of social proof. They tell your future customers that your current and former customers had a good (or not so good experience).
Consider these numbers:
Not to mention that people who read the reviews won't know whether the person writing them is actually telling the truth or just has a grudge.
So now you get why consciously trying to get reviews from happy customers is essential.
As we mentioned above, reviews are a form of social proof. And social proof is required at different points in the customer journey.
During the awareness stage social proof can just be witnessing people like you using a particular product or service.
During the consideration phase, watching people you know on social media use and like a particular product or service might interest you to consider it.
During the decision phase, reading people's reviews on Google and other comparison websites might push you to finally purchase a product or service.
Let's go step by step. First step...
If you haven't already, claim your free Google My Business page and fill in as much information about your business as possible.
The previous lesson should walk you through the complete process.
Once you've created your GMB listing, you'll find this card on your GMB Home dashboard:
Clicking Share review form allows you to share a link with anyone who wishes to give you a good review.
Now you're ready to go review hunting 🏹!
And finally, once you get reviews on Google My Business, don't forget to reply to them.
Show your gratefulness for the good reviews and assure bad reviewers that that you've acknowledged their suggestion.
Try to find the cause behind bad reviews. Genuine reviews from ideal customers can help you improve as a business.
Go to Willow's Ideas tab. When you filter on Promotional posts, you'll find Customer Review posts.
Click on it to learn more about customer review posts and best practices around posting them on social media.
You'll also find some great examples of customer review posts from industry leading businesses that you can emulate.
You'll also be able to add a customer review post to your schedule with this button: