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Instagram Company Page fundamentals

Instagram has been the fastest growing big social media network for a couple years now. Throughout its lifespan, it has evolved from the place-to-be for photographers and visual designers, to an allround visual platform for basically anyone. And that includes B2B companies.
Steven van Kerkhoven
Last Updated
October 22, 2021

Why a presence on Instagram for B2B companies matters

If you have products to sell, Instagram is an absolute must to showcase them and set up links to either your e-commerce environment or website.

But there's another opportunity for B2B companies on Instagram - and that includes service businesses - that has grown in importance throughout the years. Two words: Employer. Branding.

People on Instagram love to discover the ins and outs of your company atmosphere. Sneak previews of office space, fun photos of team activities or just introductions to team members really work here and tend to get a lot of traction.

What are the building blocks for a professional Instagram Business page

First of all, make sure you're working from an Instagram Business account.

If you don't have an Instagram profile

  1. Download the app
  2. Hit the Sign Up button (if you don't have an account already)
  3. Enter your email address and tap Next. If you want to connect your Instagram business account to your Facebook Business Page, make sure to use an admin email address to sign up, or tap Log in with Facebook.
  4. Choose your username and password and fill in your profile information.

Convert your profile to a Business account

  1. Go to the settings at the top right
  2. Click Switch to Business Profile
  3. We recommend to connect it to your Facebook page

Now, start working on the building blocks!

1. Write a bio

Your Instagram bio is only 150 characters long. Similarly to Twitter, try to make it stand out in as few words as possible. Emojis are definitely allowed. Use your brand voice and convey only the most important stuff.

2. Upload your profile pic

Here's some news for you: upload your company logo :-) Make sure you get the dimensions right -  320 x 320 pixels - and that the picture fits

3. Complete your profile information

  • Try to use the same username on all social networks if possible/available
  • Add the link to your website
  • 💡 Pro Tip: use an app like to hide multiple url's behind. Comes in handy when you're referring to landing pages or articles you're sharing: Links don't work in the caption on Instagram!

4. Use the dedicated Instagram Business features

When you use Instagram for business, you gain access to several profile features not available to personal accounts. Whether you’re converting a personal account or starting from scratch, make sure you take advantage of these business-only options:

  • Contact information: Include your email address, phone number, or physical address so your audience can connect with you directly from your profile. When you add contact information, Instagram creates corresponding buttons (Call, Email, or Get Directions) for your profile.
  • Category: This appears under your name and shows people at a glance what you do.
  • Call-to-action buttons: These allow users to book an appointment, make reservations, buy tickets, and more, right from your Instagram profile. From your business profile, tap Edit Profile, then Contact Options, then Add an action button.

Some inspiring examples

Instagram bio Willow
Instagram bio Tesla
Instagram bio Neil Patel marketeer
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