💸 LinkedIn ads are more expensive than ads on any other platform, so planning your campaign allows a better ROI on your dollar spend.
💰 Planning it through also allows you to reduce the Cost Per Click of your ads.
⭐ Better planning for campaigns allows B2Bs to get better quality leads.
🎯 Setting it up the right way will allow you to retarget people who engage with and click on your ads for other campaigns.
Create a LinkedIn Page (not a LinkedIn profile) if you don't have one already. If you're a solopreneur who uses their LinkedIn profile, you'll need to create a LinkedIn Page for this purpose.
Add the LinkedIn Insight Tag to your website. You can do so pretty easily with Google Tag Manager 👇
Go to LinkedIn Campaign Manager or click on the Advertise button on the top right of your LinkedIn.
You can now click on Create Campaign to get started and pick an Objective.
💡Your campaign objective should be linked directly to
For example. If your business objective is Lead Generation & you're targeting audiences in the Consideration phase, your campaign objective might be Lead Generation or Website Conversions.