Why does a company Twitter profile matter?
Why should your business even bother with a Twitter profile? Many B2B companies find Twitter less impactful compared to platforms like LinkedIn. Yet, maintaining an active presence opens up an additional online touchpoint for potential customers to discover your brand.
Besides, Twitter’s real-time engagement can create conversations that drive awareness beyond traditional channels. For example, sharing industry news or responding quickly to customer queries instantly shows your company’s personality and commitment.
Want to track your efforts effectively? Learn how Willow helps you monitor your performance across platforms, including traditional metrics like reach and engagement.
Willow’s unique Social Health score offers insights to maintain consistency and variation in your messaging — both vital for long-term growth.
What does a professional X page look like?
The foundation of a strong X company page comes down to a few simple but crucial elements. Let’s break them down one by one:
How should I choose a username?
Your username is your brand’s identity on X. It must be simple, clear, and easy to search. Ideally, it matches your business name exactly. For example, @willowdotco is consistent across all our social platforms, making us easy to find.
What if your preferred username is taken? Look for natural alternatives instead of adding random numbers or characters. For instance, if @examplecompany is taken, try @example_co or @exampleofficial rather than @example123. This keeps your brand recognisable.
Keep the username consistent across Twitter and other social platforms. It makes it easier for customers to find and follow you without confusion.
What should my profile picture be?
Your profile picture is the visual symbol for your brand. Make sure it features your logo on a clean, contrasting background for maximum clarity.
A pixelated or cropped logo can look unprofessional and may confuse viewers. Use images at least 400x400 pixels to ensure crisp display on all devices. A clear, recognisable logo builds brand trust immediately.
For example, Starbucks always uses their iconic green siren logo in perfect resolution. This consistency has helped their brand become instantly identifiable.
How do I create an effective bio?
Your bio has only 160 characters to tell visitors who you are and why they should care. It’s challenging but crucial to use this space wisely.
The best bios use keywords specific to the industry to improve searchability. Instead of generic phrases, be precise and memorable about the services you offer.
Statistics show that accounts with longer, fuller bios tend to have more followers (source).
A good tip: avoid hashtags here. Instead, write a compelling line that captures attention or clearly states your Twitter service offerings. Don’t forget to include your location and website link.
For example, a legal firm might say: “Helping startups navigate UK law | Expert advice & support | London-based | www.examplelaw.co.uk”
How important is the cover photo?
Your cover photo is the first big visual many visitors see on your page. Use this space strategically.
You could showcase an ongoing campaign, highlight company values, or announce special deals. Just ensure that any critical text or graphics are centred, as dimensions vary across devices.
The recommended size is 1500x500 pixels. This size keeps your visuals sharp while allowing flexibility.
For instance, a fitness brand might update their cover photo seasonally, advertising a “Spring Fitness Challenge” to invite engagement.
Why should I use a pinned tweet?
A pinned tweet stays at the top of your profile, so it gains the most visibility and interaction.
People often judge a profile by this first tweet they see. A pinned tweet with strong likes and retweets signals credibility and importance.
Use this space to push a clear call to action—whether that’s signing up for a newsletter, visiting your website, or joining a webinar. Include a trackable URL to measure clicks.
Alternatively, if you have a tweet that’s performing well organically, simply pin it to your profile by clicking the arrow in the top-right corner of the tweet.
For example, @Buffer’s pinned tweet often highlights free social media tools or educational content, driving engagement and traffic.
Final thoughts
A professional Twitter company page combines clarity, consistency, and smart use of features. Picking a simple username, using clear visuals, creating an engaging bio, updating your cover photo, and harnessing pinned tweets all help your brand stand out.
Put this recipe together, and you give your company the best chance of success on a crowded platform.
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