📌 SPOILER ALERT
Head over to lesson 7 about Social Media Analytics to find out how Willow allows you to easily monitor your performance cross-channel in one sleek overview, using:
From a B2B company perspective, actively engaging - as Twitter requires - might be quite the challenge. Producing and spreading content here is a lot less impactful than it is on a network like LinkedIn. But there's an important upside to being present on Twitter nonetheless. It covers yet another important online touchpoint where you might get discovered by potential customers.
A username should always be simple. If it’s the name of your business, it should simply be that, so your profile is easily searchable from the search bar. If the username you require is not available, however, find the most natural alternative to it instead of adding numbers and figures. Very importantly, try to use the same username across all your social media platforms. For example, you will find all our social media pages at the username @willowdotco.
The profile picture or your avatar on Twitter is your symbol. Use your logo against a well-contrasted background for maximum visibility. Also, make sure that your logo is not pixelated or part of it is not getting cropped out in the circle. For best results, use an image that is at least 400x400px. Any smaller and it might get stretched out.
Fitting a description of your business in 160 characters is a challenge but after reading through this, it won’t be. A Twitter bio needs to describe what you do using keywords specific to your industry while being unforgettable. Try to utilize all the characters. Accounts with a longer bio have more followers, according to a recent study. Skip out on using hashtags in your bio, and instead, write a line that grabs people’s attention, which is easier said than done. Or just say what service you’re providing on Twitter. Don’t forget to add your location and website in the bio.
A cover photo is the first visual visitors to your Twitter page see. You can use it to your advantage by keeping it updated by announcing offers, campaigns, or a big message on it. They measure 1500x500px. But cover photo dimensions change when viewed on different devices. The safe thing to do is to keep the important message or graphic in the center of the cover photo, so it is always visible.
Pinned tweets appear as the first tweet on your profile and therefore get the most eyeballs. More eyeballs mean more retweets and likes. When people see a tweet that has multiple RT's and likes, they get the impression that it must be an important tweet. Use this to your advantage by creating a clear call to action by using your pinned tweet. For best results, use a visually appealing tweet which is linked to a trackable URL. Alternatively, if you have a tweet that performed better than others, click the arrow on the top right of the tweet and select Pin to Profile to already get started.
There you have it. The basic ingredients for Twitter success have been laid out. Get cooking and good luck!