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The no-nonsense guide to social media success
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Sharing our insights and experience we've gained with 200+ lawyers.
Find out how to be successful on social media as an accountant or financial advisor.
Learn how to stand out on social media as a recruiter.
Book DemoThe no-nonsense guide to social media success
Sharing our insights and experience we've gained with 200+ lawyers.
Find out how to be successful on social media as an accountant or financial advisor.
Learn how to stand out as a recruiter on social media.
Why should you have links to your social media on your website?
Adding a social media widget to your website is a wonderful & simple way to drive visitors to your website to your LinkedIn profile, as well. Website visitors can turn into followers with one simple click.
How to add a follow button to your website?
LinkedIn has created a page to help users assist in adding a follow button to their website. Here is information about how exactly to do so.
Why adding a link to your company's LinkedIn profile is beneficial to growing your audience?
Imagine how many people you email back and forth with in a day. These people are your ideal target audience; they care in one way or another about your company. They already know a bit about what you do, so there's a good chance that they'd also care about what you post.
What to do:
Edit your work signature to include a link that will redirect anyone who clicks on it to your company's LinkedIn profile.
Urge higher-ups to interact with your content
The most prominent members of your team or company can be your greatest tool in growing a following. Their voices could be the most valuable, as they often have large networks. A great way to grow your page's following is to have the most important members of your company with the biggest networks talk about, link to and tag your company's LinkedIn page.
Why are your employees an asset when it comes to growing your following on LinkedIn?
Every time someone finds themselves on one of your employees page, there is a chance that they will check out your company profile as well. Only if your employee has properly cited your company in their Experience section of LinkedIn. This is a simple way to multiply your page's potential viewership.
How to have your employees set up their LinkedIn page?
When the opportunity presents itself, don't shy away from shouting out influencers, important figures, and influential companies in your industry.
It can never hurt to tag other users on social media. In fact, it almost always guarantees some new traffic to your page if you can get another user to repost something that you have tagged them in.
Be bold with your tagging! Don't be afraid to mention influential people and non-competing companies in your industry. If you are fortunate enough to have your content reshared to their page, you will now be visible to all of their followers.
