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Common Mistakes to Avoid on your Website

Here are some general and frequent mistakes to avoid when working on your company social media presence.
Jessica Van Humbeeck
Last Updated
October 22, 2021

Design

1. Forgetting your Favicon

The favicon is a small icon that serves as branding for your website. It helps people to locate your page easier when they have multiple tabs open.

Different Favicons

2. Unclear call-to-action buttons

Make it stand out more: use another color, a button, clear and catching copy and you're good to go.

3. Too much going on

Stick to the necessary information that your audience wants to know, don't overdo it.

4. Buttons that don't work

Make sure the links behind every button work

5. Not having an image on blogs

People scan webpages. What do they tend to see? Titles, images and captions.

6. Mobile website that looks weird or doesn't work at all

Mobile is more important than ever, make sure everything works properly and looks good on mobile as well.

7. Using images that are above 300kb

If you use a large image, you'll increase loading time, which means your visitor has to wait longer and is more likely to go away faster.

8. Using generic stock photos

Show your employees instead.

9. Incoherent branding

Stick to your colors, fonts, font sizes ... that you defined.

10. No spacing or too much spacing between content boxes

No spacing: everything is crammed and not easily scannableToo much spacing: you need to keep scrolling

11. Funky fonts

First of all: make it readable

Copy

1. Not including social proof

Are you a service provider with tons of happy clients? Well, show it!

2. Talking only about yourself

Instead focus on 'What's in it for you?'

3. No links from your blog to your service pages

Make sure to include internal links from your blog to your most important pages. Your blog is the gateway.

Different elements

1. No contact info

Well, obviously, make it easy at any time for people to contact you.

2. A dull 404 page

404s happen, might as well make them stand out a bit more.

3. Not including social media buttons

Remember these? Include them on your website!

Social Media Icons

4. A non secure website (http vs. https)

Ensure a private connection for your website. If that's not the case, an alert is shown (in Google Chrome), meaning that someone might be able to see or change the information you send or get through this site.

5. Very, very long urls

Make your urls easy to remember.

6. SEO titles and descriptions mismatch or duplication

Make sure the SEO description matches the actual page.

7. Missing alt-tags for images

Important one! Add an alt tag to also index your images.

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