There are a lot of benefits to having an overview of what you're going to post for at least the next month.
Audiences remember people when they show up regularly on their timelines. Of course, a lot of that is determined by social media algorithms. And as businesses posting on social media, constantly fighting against the algorithm can seem impossible.
But starting with a social media content calendar is the first step to doing just that.
Bonus points: when an interested person goes to your company page, they see activity.
Figuring out what you're going to post ahead of time saves you from rushing in the moment.
Ad-hoc social media posts aren't driven by an over-arching strategy and can come out looking like a rushed effort.
You can also find yourself spending too long trying to figure out the details like the caption, image, and the linked content.
Trust us, it is easy to overthink any of these things.
Let's use an example.
If I know that I'll be posting an "Employee Tip" every Friday, I can spend the free time I have getting a template ready that I can use every week, and I can ask employees for 10-15 great tips at the beginning of the month.
Just like that I have 10-15 great posts ready to schedule at the beginning of the month.
Planning ahead can help you take the attention off of operating social media, so you can focus on improving branding, analyzing your social media strategy, or just focusing on other aspects of your business that need attention.
Ideally you should do this exercise in the first, early steps of setting up your social media strategy.
And then you can revisit your social media plan on a monthly or bi-monthly basis to improve on it.
To start off, you need:
Ideally, everything you post on social media achieves a certain objective. These objectives are used to create post categories.
In Willow, you don't need to come up with these categories. You can find them under the Ideas tab.
You need a good mix of these categories in your calendar to create a solid social media plan.
Let's say you choose Educational, Promotional, and Employees & Workplace categories.
On to the next step.
You're getting closer to your plan!
Now for each category that you've chosen, think of 3-4 post ideas. Here's an example:
💡 Post Ideas:
Repeat the same exercise for each of your post categories.
It can of course be difficult to come up with post ideas that work. That's why there's a complete section in Willow dedicated to give you ready-made post ideas based on the categories mentioned above.
Here's an example of a Post Idea in Willow. You can find plenty more in the Ideas tab.
🔨 Decide how many times a week you're willing and able to post
⏲️ Decide when you're going to post
🎰 Build your calendar
Take each post category you chose and choose their slots.
Perfect! Now you have a repeatable monthly social media calendar.
Planning your tasks in Willow
If that seems like a lot to digest, we've got you. In Willow, planning your post tasks is a piece of 🍰..
Press Create Task at the bottom of the column. You have successfully added a task!
One final thing...
As a team or just brainstorm on your own all the annual events that are you celebrate as a business.
Add them to your schedule so when an event is about to arrive, you're prepared to post something cool on that day.