Why should your employees be sharing branded content on their social media pages?
Your employees combined have thousands of social media connections (depending on how big your company is)
Personal accounts have 5 times more reach than business accounts
Your employees social media followers are 7 times more likely to convert
A Nielsen study showed that 85% of people would choose products or services that have been recommended by friends, family and colleagues
How to get employees to share your company's content
1. Make it easy to share
Social media is one of the last things that your employees are thinking about and working on throughout the day. Make it as easy as possible to re-share content. What can you do?
Connect your employees' personal LinkedIn profiles to Willow and include their profile when you create a social media post that could be relevant for their connections.
Send employees a direct link to the content that you want them to repost.
If you want them to share an image or a text only post, create the post for them
Tip: Make sure your employees know what you'll be posting on their account (e.g. only tips of the week and company news, but no promotional content)
2. Create interesting and engaging content
You have to create shareable content. Content that employees would be proud of posting to their personal social media accounts.
Create visually appealing content that includes photos of your employees. Capture photos of events and daily life with your employees. They might be more inclined to share content if it includes them. Think about:
Behind-the-scenes photos & videos
Team moments & work events
Insider tips from your company
Spotlight your employees
Give recognition to your employees' & company's achievements
3. Turn sharing content into a game - incentivize!
Let's be honest, the best way to get employees to share your content is to turn it into a game with rewards. Not every employee is going to simply be motivated by just the talk of your goals. They need a little extra incentive. So turn posting into a game!
Tip: One of the best ways to do this is to create a # dedicated to posting company content. You can track engagement via the hashtags and create a company leaderboard to track who is posting the most.