SEO, or Search Engine Optimization, will help you get visible in the organic search engine results, such as Google, Bing, and so on. By focussing on this, you will get 1. more visitors to your website, and 2. more interested visitors.
Let's be honest, the term can be a bit misleading: you should optimize your content for humans, not for search engines. The search engines will crawl your website and show your content when a human searches for something.
This pyramid by Moz explains things perfectly. Let's dive into this:
If search engines can't crawl your website, all your effort will be lost. This is where the robots.txt comes in: it tells the search engine crawlers which pages or files the crawler can or can't look into on your site.
Besides the robots.txt, a sitemap can also help search engines to find your website. A sitemap actually works in a similar way for Google as your navigation does for your website visitors: it tells search engines how your website is structured, but also tells them about new or changed pages on your site.
You can submit your sitemap to Google in Google Search Console.
Do you want to rank in Google? Here's a pro tip: don't just create content out of thin air. Create content that people are actually looking for or that your clients could really benefit from.
Ahrefs defines Search Intent as the why behind a search query. They divided Search Intent into 4 categories:
Once you defined your topics you can start writing compelling pieces. Make sure you include:
6. Example of a Title Tag and Meta Description in Google.
Fast loading website
Every second people have to wait is a second too long, because in a split second they're gone. You can check the speed of every webpage with Google's PageSpeed Insights.
Easy to navigate
You want your website visitors to easily find the most important webpages.
Make your webpages scannable
People rarely read entire webpages. They scan it first, read the titles, look at the images with captions and then read it if it grabs their attention. If they don't find what they're looking for at once, they're gone.
Clear call to action
Don't forget this one! Do you have a clear call to action button? On your homepage, in your blog posts ... Make it easy for people to get in touch with you, download a white paper, do whatever you want them to do.
Don't forget mobile experience
Google announced in 2020 that from March 2021 onward they will only index mobile pages. And yes, they even give you a score on your mobile pages. No worries, you can easily see what needs to be done in Google Search Console.