Your X/Twitter bio has 160 characters to tell people who you are and why they should follow. Make every word count. State what you do, who you serve, and include keywords that make your profile discoverable in search.
For a B2B service firm, this might look like: "Helping Belgian SMBs with tax planning and compliance. Practical advice, no jargon." It's clear, specific, and tells the right audience they're in the right place.
End with a call to action: a link to your website, a branded hashtag, or an invitation to get in touch. Add your location too — it builds trust and helps people find you when searching locally.
Your pinned tweet is the first thing visitors see on your profile. Use it to showcase your strongest content: a popular thread, a key insight, a lead magnet, or a post that represents what you're about.
Think of it as your shop window. Update it whenever you have something new worth highlighting — a recent achievement, a useful resource, or a post that generated strong engagement.
Quote tweets let you share someone else's post with your own commentary. This is more visible than a reply and more valuable than a plain retweet, because it shows your perspective.
When an industry report drops, quote tweet it with your take on what it means for your audience. When a peer shares an insight, add your own experience. This positions you as someone who contributes to the conversation, not just amplifies it.
X/Twitter rewards frequent posting. Aim for at least one tweet per day, and spend time engaging with others' content too. Like, reply, and quote tweet posts from people in your industry and target audience.
The platform moves fast. Content has a short lifespan, so consistency matters more here than on LinkedIn or Facebook. Use Willow's scheduling tool to queue tweets in advance so your feed stays active even on busy days.
On X/Twitter, 1-2 hashtags per tweet is the sweet spot. More than that looks cluttered. Choose hashtags that are specific to your topic and audience — #BelgianTech or #HRTrends rather than generic tags like #business.
Follow hashtags in your industry to find conversations to join. When you're part of a trending discussion, your replies and quotes reach audiences far beyond your follower count.
Upload your email contacts through X/Twitter's settings to find people you already know on the platform. This is the fastest way to build a relevant starting audience. These are people who already know and trust you — they're far more likely to engage with your content.
From there, follow accounts relevant to your niche. Many will follow back, especially if your bio and recent tweets clearly show what you're about.
