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How to Optimize your Ranking on Google

Optimizing your Google My Business can make you more visible and bring in new customers organically.
Steven van Kerkhoven
Last Updated
October 22, 2021

Why optimizing your GMB is important

Keeping your Google My Business updated will give your business a greater chance that it will show up on Google Search and Google Map.

According to Google, your chances for ranking in a local search are determined by three major factors

🍎🍊 Relevance: How well your Google My Business profile matches the search.

📏 Distance: Simply how close your business is to the person searching for it.

✨ Prominence: How well-known your business is. This includes your SEO ranking, your review score, including backlinks.

What you can do to optimize GMB

Improving Relevance 🍎🍊

  1. Use important keywords in your business description, product listing, and other text fields available in GMB.
  2. Select the right business category. Again, it makes it easier for Google to classify you and show your business listing to people searching for you.
  3. Update your office hours, contact details, COVID special messages, and your product listings and its links so that they're accurate.

Improving Distance 📏 ranking

Make sure your office location and service location are up-to-date. You can find both of these fields in the Info tab in your Google My Business.

Improving Prominence ✨

  1. Create content on your blog, on Youtube, and on your social media channels that is unique and genuinely helpful for your target audience.
  2. Create a content outreach strategy. Reach out to authors of content that ranks in Google Search in complementary industries to ask for a backlink.
  3. Get a technical expert to improve your website structure, image sizes, page headings, meta tags and descriptions, slugs to improve page loading speed and optimize for search.
  4. Actively collect and encourage good reviews on your Google page. A higher number of positive reviews is directly related to better prominence.

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SEO Basics: How to Improve your Site's Ranking
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