Videos are great to boost reach and engagement, they usually get 3 times the engagement of text posts. But how do you go about this? Making videos can seem intimidating at first, but we promise it doesn't have to be!
When people think of shooting videos, they usually think of big cameras, lights and lenses. In reality, you really don't need fancy video equipment. You can usually shoot a good video with technology that fits in your pocket.
It helps if you feel comfortable talking to a camera but if you don't, there are still other options you can try to make a video. Read on to find out!
Every good video starts with a plan. This allows you to capture with intent. Think of the following questions and work these into your script.
To create a great setting for your video, give the following topics some thought :
Make sure your background does not distract. Everything that's in frame should be professional looking. A plain background is still the safest way to go!
Pick a quiet room with a good acoustic. Try to speak as close to the microphone as possible. As long as that looks comfortable and natural on the screen 😉
Shoot in well-lit areas. Take advantage of the daylight or use indoor lighting if you need. As a rule of thumb, you should face the primary light source. Avoid situations where the light source is behind the you, as you will appear backlit.
To what platforms will you publish your video? Think of this before shooting as this will decide if you need to film vertically or horizontally. A vertical video should always be intentional, such as for an Instagram story. Horizontal videos look best on most social media platforms whereas a vertical video will often appear cropped.
Pretend your screen has two horizontally and two vertically lines running throughout it. The points where the lines intersect are where you want to have your subject. This is called the rule of thirds. This will make your video look much more dynamic compared to having a centered subject!
Ready, set, go. You're all set to start shooting!
If you can do it in one take, that's great because you will need to do less editing work.
If you find yourself tripping over your words regularly, just take a breath and start your sentence over again. You can cut the bad parts out later.
You don't need to figure out difficult editing software to edit your videos. Here's your step-by-step guide to making a video in Canva. You can also check out our How to guide to Canva for mastering the basics.
First, select the dimensions of your video. These are the dimensions we recommend depending on the social media platform you want to post it to:
Now it's time to start uploading your footage. You do this by going into the editor and clicking on "Uploads" and select "Upload media". You can also upload an animated intro and outro.
Drag the footage into the editor. You either have a one-take video or multiple shorter videos. In the last case, arrange the video's in the right order.
If you need to cut seconds out, click once on the video and select the scissors at the top of the editor. Now you can drag the slider to where you want the video to start and end. Then, click "Done". In case you want to edit something out in the middle of your video, first make a duplicate of the video on a new slide. Then, adjust the time on both versions of the video using the slider.
If you want to use animations, for example to create an intro and outro, Canva provides free and premium options. You access the animations by clicking on the slide you want to animate, select "Animate" in the top toolbar and choose one of the available animations. Afterwards, adjust the timing in the top toolbar - it's set at 5 seconds by default.
Sound and music can take your video to another level if it supports the story you are telling. In Canva, click "Audio" in the left toolbar to search the music library. If you can't find what you are looking for, you can also download music externally. Bensound offers a range of free royalty-free music to use in your videos. Once you've found a sound you like, click it and now you should see the music you have selected at the bottom of the editor.
To download your design, click "Download" in the top right corner of the editor. Select the desired file type. MP4 works on most platforms.
Many people watch videos on social media without sound. It's therefore beneficial to subtitle your video. With Kapwing, you can subtitle your videos. Upload the finished video into Kapwing and let Artificial Intelligence generate the subtitles or put them in manually.
Congratulations, you made an amazing video! Now you can post it on social media. LinkedIn prioritizes native content over external content, so ideally you should upload the video on LinkedIn instead of linking to an external source like YouTube.
After you posted your video online, there are plenty of ways you can repurpose this content. You put a lot of effort in to it, after all! You can for example create GIFs, short video clips, voice tweets or simply post a quote of the video. Read our tips on repurposing content here.
What if you don't feel comfortable talking to a camera? This luckily doesn't mean you can't make a video. There are still a bunch of tools to create animated video content, apart from Canva: