The ad type and the ad itself decide if your audience
👀 will actually see the ad
⚠️ will feel like the ad talks to them about actual problems
🧠 will remember the ad and your business long after they've seen the ad
🖱️ will click on it and take the action you want them to take
Note: If the ad is great but the targeting is not, it will not deliver the right results for you. So first get the targeting right with one of the previous lessons.
LinkedIn allows you to choose your ad format after you have set up your Campaign Objective, and Target Audience.
These ad formats are available to you to pick from.