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Growing your audience on Facebook

Let's discover what the best practices are to grow your Facebook audience.
Virginie Dardenne
Last Updated
October 22, 2021

Post Videos

Why should you be posting videos to Facebook as opposed to other forms on content?

On average, Facebook video posts get at least 59 percent more engagement than other post types. Facebook users also love to share videos with their friends. You are more likely to have your content shared if it is in the form of a video, therefore widening the reach of your content.

Invite friends to like your page

Invite all of your Facebook friends to like your business's page

Feel free to send an invite to all of your Facebook friends (on your personal account). You don't need to stress or anticipate if they will like the page or not, if they are your friend on Facebook they are likely to like your company's page.

How to invite friends to like your company's Facebook.

Facebook has created a helpful how-to for inviting people to like a page on Facebook. Here you can find out exactly how to invite people to like your page.

Run Engagement Ads

Facebook ads are a great way to increase your page's visibility and hopefully in return grow your following.

Running ads on Facebook won't break the bank and it could widen your audience. More people will be likely to see your ad, engage with it and then in return follow your page.

There are certain Objectives that you can choose from when creating an ad on Facebook. One that is great for growing an audience is the Engagement objective. The goal is to get more people to see and engage with your post. That means like/react, comment, share, click the link, etc.

If you want to target Facebook users who are already at the Consideration stage, meaning they have heard of your company and are already interested in what you do/what service you provide, then this is the perfect objective for you!

If you are ready for this step of growing your following on Facebook by running an ad, then check out this helpful resource from Facebook Business.

Host a giveaway

Running a giveaway is a surefire way to get more Facebook followers.

If you have tried all other routes for getting more followers and are looking to get a little more creative & fun, consider hosting a giveaway on your page. A contest has the potential to reach a lot of people! And it can be easier than you think.

Let's break down the steps of hosting a giveaway.

  • Your goal of the giveaway will be to get more page likes. So, step one is out of the way.
  • The next step is to decide on a prize. The best strategy is to pick a prize that is relevant to your business. This way you are guaranteed to attract the best audience for your company and purpose. The prize can be one of your own products or services, for example.
  • Make sure you are complying with Facebook's rules. You will likely need to include a disclaimer. Facebook changes its guidelines frequently, so be sure to check them out here.
  • Keep it simple & easy to enter! You want as many people to enter as possible, so don't make it too hard to do so, as you'll likely deter people from entering. Examples of great entry requirements are filling out their name and email, subscribing to a newsletter, or tagging multiple friends in the comments.
  • Grab people's attention with the giveaway caption. You want people to notice your giveaway, so it is best to have it stand out from your other posts. Create a catchy and attention grabbing caption and post a colorful and appealing graphic with the announcement.

Post as the page in groups

Post from your company's page in local groups or groups related to your industry.

This is a great way to specifically target and reach your community, who is ultimately your target audience.

One of the best ways to reach a particular community through Facebook is through Facebook groups. From time to time we recommend posting in Facebook groups from your business's page. This is a wonderful way to bring up your visibility and attract the right kind of followers.

Another tip is to create a Facebook group yourself and cross-promote your company's page there too. This will also assist in getting more followers!

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